If you regularly update, it is sure to keep your practice top-of-mind for your followers. Imagine a world in which your patients could email the practice when they wanted to make an appointment. Your receptionist could respond with a few timing options, and ta-da, an appointment is made and on the calendar.
The Pride Institute reports that 93% of people trust recommendations from their friends. Encourage those recommendations! Referral bonuses can be used to retain current customers and expand your practice. Express your gratitude and give $10 off a dental visit for every referral that makes an appointment! To make it easy, give out business referral cards when patients check-out and tuck them into any mail you send.
Don’t miss the boat! Video with real people from your practice can help develop a personal connection with your prospects, which can lead to trust, recommendations, and more appointments. The days of stuffing mailboxes with postcard advertisements are not over. Direct mail still works, especially for baby boomers, and it is a good opportunity to show off your specialty or competitive price points.
That’s a great return on investment! As a kid, I played in recreational sports leagues where each team was sponsored by a local business, which paid for our team shirts emblazoned with the business’s logo. Not only does this get your business out in front of parents with little kids, you could also throw in free toothbrushes and a small postcard with information on kid’s dental health.
Marketing is key to the success of any business and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24-50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient quality services – all backed by a solid dental marketing plan.
In case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities, and threats. Strength: What sets your dental practice apart from other dentists in your area? List every possible item that you can preserve and leverage to make your practice stand out from the competition.
: Where will practice growth come from? Evaluate each item to determine what you can take advantage of. : Are there any issues your practice may have to anticipate, prepare for, and defend against? Once you have established where your dental practice is positioned, you’ll be able to determine which dental marketing ideas will help secure a successful future.
Yet existing patients don’t often view your dental practice as a growing business in search of more patients. So how do you keep your name at the top of their minds and encourage them to tell others about your services? By offering a broad referral bonus program. The motivation for patients is simple: If a person recommends your practice to a friend, and if that friend ends up visiting your practice, then the original referrer is rewarded with a bonus, such as a discount or a dental product.
What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings. To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals, but in all facets of your operation.
They are powerhouse consumers who want to make informed decisions for their families. They want a service, not just a product, and in today’s market, they have plenty of dental practices to choose from. A great dental marketing idea that will entice more female household heads to contact your practice is to carefully review your overall marketing image, including your dental practice logo and your existing collateral.
When it comes to strategic dental marketing, it’s important to watch your market and know your competition. Don’t advertise a $99 new patient special if 3 dental competitors offer essentially the same package for $49. And remember that patients want convenience, such as one-visit treatments, before-and-after-school appointments, and weekend availability.
To get an even bigger edge on your competition, Entrepreneur. com suggests “you need to kick butt at hiring.” Think about it. When you have an attentive waiter in a restaurant who is engaged and who attends to your every need, you feel great about that restaurant. The same goes for your dental practice.